1974 Schwinn Catalog

Original text and images of the 1974 Schwinn sales brochure. The text below, including the prices, are as written in 1974.
1974 schwinn 1 Index

Convertible Bikes...............37 and 38
Exerciser.......................28 and 29
Schwinn Guarantee...............56
Gear Chart..............................4
Gift Shop.......................55
Lock Your Bike.........................26
1974 schwinn index Ladie's Lightweight Bikes........20 to 25
Men's Lightweight Bikes..........10 to 19
Junior Lightweight Bikes (24 in)...30 and 31
Junior Lightweight Bikes (20 in).......32
Middleweight Models Boy's and Girl's 26 in.................36
Parts and Accessories............42 to 54
Proper Fit..............................5
Sting-Ray Bikes: Boy's Sting-Rays..........33, 34, 35 and 38
Girl's Sting-Rays...............33 and 35
Tandems...........................6 and 7

All bicycle prices shown in this catalog are fair trade retail prices in states where Fair Trade Laws apply. In other states they are suggested retail prices. Retail bicycle prices include freight to dealer and assembly.
All prices and specifications are subject to change without notice.

Suggested prices on parts and accessories do not include installation. Battery operated accessories do not include batteries.
Biycle weights (Wt.) stated are approximate net weights. Weights in a particular model line will vary and are given as a range. The larger the frame size the greater the weight of the model. Equipment variations also affect net weights.
Front Cover: The sweeping grandeur of Yosemine National Park frames by the majestic El Captain and Bridal Veil Falls.

Your Schwinn Dealer...

Experienced cyclists and bigenners, too, will all agree- see a reliable bicycle sales and service dealer... your nearby Factory Authorized Schwinn Dealer. He's bike expert who knows the available models (Schwinn manufactures over 60 models with color options.) Your Schwinn Dealer will help you with the selection of the right bike for your needs, assemble it, adjust it, and fit it to your comfort at no extra charge. Later, if you need factory-trained, he'll take care of that, too. Friendly, helpful service is his business, so stop by and get acquainted. It's the first step to owning a fine Schwinn bicycle.

Your Factory Authorized Schwinn Dealer Pledge:

*Your new Schwinn bike will be assembled, adjusted and ready-to-ride. Retail price includes assembly and freight.
*Your new Schwinn will be fitted to the rider for added safety and comfort- saddle and handlebars adjusted for the riding position... all at no extra charge.
*Your new Schwinn will be protected under the Schwinn Guarantee- No-Time-Limit! (See page 56 for the complete guarantee.)
*Your new Schwinn will be eligible for a free 30-day check-up by the dealer where it was purchased.

Copyright 1974
Schwinn Bicycle Company,
Chicago, Illinois.
Printed in the U.S.A.
1974 schwinn 3 Cycling Adventures 74

A whole new spirit of adventure... of get-up-and-go.... of the sheer fun and excitement of cycling... have captured the imagination and energy of both old and young from border to border. Schwinn sent its photographers from coast-to-coast-north and south to sample the wonderful new world of bicycling.

Schwinn invites you to join the estimated fifteen million Americans who each year are discovering the joy of getting there under their own power.
Cycling is everywhere in the cities, on the open road, on the campus, in the parks, and on the growing number of government funded bicycle paths throughout our beautiful land.
Isn't this the year for you to get on a new Schwinn bike? Enjoy you Share of Cycling Adventures... '74.

1974 schwinn lo *Lousiana...

in the heart of the French Quarter, the iron grill work and exotic aromas of Creole cooking are treats for every rider to enjoy.

1974 schwinn co


Aspen... Skier's paradise, and bike rider's too. Mountain views and beautiful trails show the way to unusual riding thrills.

1974 schwinn vi


as the fall color gently touches the leaves, the air takes on a snap and bicycling becamoes a wonderful way to meet nature.

1974 schwinn new *New Hampshire...

and a quiet ride along the river brings every rider closer to his world... It's great, getting there under your own power.

Technical Minded? Here is What cycle Gearing means to you...

Gearing on bicycles is listed as a whole number, such as "70" Gear, used on bicycles for normal riding conditions. This number is related to the distance traveled in one revolution of the crank. The gear number "70" multiplied by Pi (3-1/7) will give the distance traveled in one revolution - or 220 inches.

The lower gears require less pedal effort but decrease the distance the bicycle travels in one revolution of the pedals. The lower gears are used primarily for pedaling upgrade or against the wind.
Conversely, the higher gears require more pedal effort and the distance traveled for one revolution of the pedals increases. These higher gears should be used primarily on down grade or with the wind to maintain the speed attained with little effort.

To lower the gear on a bicycle, you can decrease the size of the front sprocket of increase the size of the rear sprocket. Conversely, to get a higher gear, you can increase the size of the front sprocket or decrease the size of the rear sprocket. On derailleur bicycles, the chain is positioned on different size front or rear sprockets to vary the gearing. On multi-speed hubs, the internal parts shifts to accomplish gear change.

1974 schwinn chart Suggester Schwinn Model Sizes for Various Leg Lenths
For 26" and 27" Wheel Size Models
1974 schwinn 4

Frame size Leg Length range* from
17" 26" to 30"
19" 28" to 31"
20" 29" to 32"
21" 30" to 33"
22" 31" to 34"
23" 32" to 35"
24" 33" to 36"
25" 34" to 37"
26" 35" to 38"

Juvenile and Youth Model Bicycles

Wheel Size Model Leg Length range* from
12" Lil' Tiger 14" to 18"
16" Pixie 16" to 21"
20" Bantam 20" to 25"
20" Breeze and Speedster 21" to 26"
20" Junior Sting-Ray 21" to 26"
20" Sting-Ray 22" to 32"
24" Varsity, breeze, speedster 27" to 29"
26" Typhoon, Hollywood, Heavy-Duti 28" to 32"

*Leg length is the distance from cratch to floor while standing in stocking feet. Adjustments both higher and lower than the indicated figures can be made on Schwinn Bicycles. However, these are the recommended figures.

1974 schwinn 5 Proper Bicycle Fit and Adjustment

Proper Frame Fit
Rider MUST be able to straddle bicycle when standing
Proper rider Adjustment
Knee slightly bent
Handlebar stem approximately level with seat or slighty lower
Pedal at bottom position

The first step towards proper bicycle fit is selection of the proper frame. Schwinn bicycles come in a wide variety of sizes and most Schwinn lightweights are available with different frame sizes to ensure that the purchaser is able to buy a bicycle with a frame which is neither too large nor too small but just right.
A rider's proper frame size is usually the largest frame which he can comfortably straddle with both of his feet on the ground as in the illustration on left. Women can use the men's style frame to determine the approximate size of the corresponding ladies' model bicycle. Proper utmost in safety and handling. Once the proper frame size has been determined, the next step is to adjust the seat to its correct height. The most efficient and comfortable pedaling is accomplished when the rider's leg, while he is seated on bicycle, is not quite fully extended when the ball of the foot is on the pedal. The rider must be seated on the saddle and the pedal MUST be at the bottom position as shown in illustration on the right.

The handlebar stem should be adjusted to the same height as seat or slightly lower than the seats, as shown in the illustrations.
CAUTION: At least 2 inches of both the seat post and handlebar stem must remain inside the frame and fork stem after adjustments are made.


On Sting-Ray and Junior models the rider's toes should touch the ground while straddling the seat. The handlebar grips must not be higher than the rider's shoulders when he is seated on the saddle. Proper fit is essential to your bicycle riding safety.

1974 schwinn paramount tandems

Schwinn Paramount Tandems

Schwinn precision in a handcrafted bicycle, you'll appreciate the quality ou can see and experience in th Schwinn Paramount Tandem. Lightweight chrome molybdenum alloy steel frame and front fork. Aluminum alloy rims, 27" x 1 1/4" H.P Le Tour tires. Drop style front handlebars, 10-speed Schwinn. Approved Le Tour derailleur gears, front and rear cantilever brakes, alloy crank sets, and carefully chosen component equipment.
Available in all Schwinn colors, except Silver Mist. Write to the Schwinn factory for full information and specifications, Wt. 43-44 lbs. range in standard frame sizes.

1974 schwinn twinn and deluxe twinn

Schwinn Twinn

Share the fun of cycling with other on the Schwinn Twinn. Low tandem frame for easy mounting, Schwinn 26" x 1 3/4" nylon cord tires. Full cushioned saddles for comfort, positive action rear coaster brake and front caliper brake.
Choice of colors: Opaque Bkue and Kool Lemon Wt. 63 lbs.

Schwinn Deluxe Twinn

Responsive 5-speed gears help make the ride almost effortless. Low, easy to mount tandem design. New GT-120 rear derailleur Chrome fenders, 26" x 1 3/8" gumwall touring tires. Front caliper and rear internal expander brake.
Choice of colors: Chestnut, Opaque Blue, or Kool Lemon. Wt. 64 lbs.

1974 schwinn paramount track bike

Schwinn Paramount Track Bike

At bike tracks from coast-to-coast you'll find many top riders- professionals and amateurs- on Schwinn Paramounts. Track models are designes.... of Reynolds 531 double butted tubing. Aluminum alloy rims, Campagnolo Record large flange hubs, tubular 27" x 1" silk sew-up track tires. Choice of any Schwinn color including Silver Mist.
(Note: Paramount track bikes are built for track riding and should not be operated on roads and streets.) Wt. 18 to 20 lbs.

Photographed at the scene of the 1973 National Championships, the Velodrome in Northbrook, Illinois.

1974 schwinn 6 1974 schwinn 7 Maryland....

and starting in Washington, D.C. the bike trail wends its lazy way along the Rotomac.


in the shadow of the awe inspiring sculpture on the side of Stone Mountain, and easy riding distance from Atlanta.


a morning ride on one of the many shadowed trails in the grandeur of Yosemite Valley.

New York....

where thousands of Manhattanites spend their leisurel week-ends cycling in Central Park.

1974 schwinn deluxe touring paramount

Schwinn Deluxe Touring Paramount

Unmatched performance! 15-speed wide range 31-to-104 derailleur gears! GT 300 Le Tour rear, and Campagnolo front. Schwinn high pressure Le Tour tires. Handcrafted throughout with the superb precision and care. Frame of double-butted Reynolds 531 tubing. Alloy cranks, handlebars, stem, and fittings.
Choice of all Schwinn colors, including Silver Mist. Wt. 26-27 lbs., range in standard frame sizes.

Schwinn Deluxe Touring Paramount
Specifications identical with P15-9 described above, but equipped with Campagnolo Nuovo Record 10-speed derailleur. Full range, 51 to 100 gear and double plateau crank. Wt. 26-27 lbs., range in standard frame sizes.

1974 schwinn professional road racing paramount

Schwinn Professional Road Racing Paramount

The Schwinn Paramount......America's contribution to cycling technology and excellence. Handcrafted and equipped with the fines components available. Including the lightweight lugged frame of Reynolds 531 double-butted tubing. 10-speed Campagnolo derailleur gears. 51 to 100 ratio, double plateau sprocket. Alloy cranks, pedals, handlebars, stem, and rims. Wide selection of custom equipment. Available in all Schwinn colors including Silver Mist. Wt. 23-25 lbs., range in standard frame sizes.

Well-known to many visitors to San Francisco is the imposing Palace of Fine Arts.

1974 schwinn sports tourer

Schwinn Sports Tourer

A superb design.... Schwinn's high performance bicycle featuring an outstanding combination of internationally known bicycle components. Chrome Molybdenum frame. 3-piece aluminum alloy crank set, 10-speed wide-range GT-300 Le Tour rear derailleur, Schwinn-Approved front. Gear range of 32 to 104. Large Flange quick release hubs. Chrome plated spokes, aluminum rims. Schwinn H.P. Le Tour tires. Chrome trimmed front fork. Easy cable adjustment of caliper levers.
Colors: Kool Lemon, Opaque Red, Opaque Blue.
Wt. 31-33 lbs., depending on frame size.

1974 schwinn le tour 1974 schwinn 8

Schwinn Approved 10 speed Le Tour

*Fully lugged brazes lightweight frame
*Butted top and bottom tubes
*Quick release aluminum alloy hubs
*Aluminum alloy crank set
*Center pull alloy caliper brakes
*Schwinn-Approved 27" x 1 1/4" Puff Gumwall tires

...and it weighs onl 30-32 lbs. depending on kickstand, and frame size.

The new Schwinn-Approved Le Tour ten-speed. Lightweight, agile, and loaded with fine quality imported features you'd expect to find on much higher priced bikes. The ideal bike for those bicyclists who especially factor, as well as performance. The new Schwinn-Approved Le Tour is an exceptional buy in lightweight ten-speed bikes. Imported by Schwinn!
Colors: Opaque blue, Opaque red, and Kool Lemon.

except on bottom bar on 25" frame 1974 schwinn continental

Schwinn Continental

Whether it's a short ride to the store, a leisurely trip in the country, or a morning workout, the Schwinn Continental is a top performer in its class. Diamond style carbon steel frame. Schwinn-Approved 10-speed 38 to 100 derailleur gear, Twin-Stik gear shift. DUal position center pull brake levers, easy cable adjustment. 27" x 1 1/4" high pressure Sports Touring gumwall tires, lightweight steel rims. Choice of colors: Kool Lemon, Opaque Blue, Chestnut, Wt. 35-38 lbs., depending on the frame size.

1974 schwinn sprint

Schwinn Sprint

A new, but tested, concept in lightweight bicycle design... proven by computerized standards established at the Calspan testing laboratory. Special frame design provides a completely deifferent "Fun Feel" to the ride. Special shorter wheelbase carbon steel frame, 10-speed Schwinn-Approved 38 to 100 derailleur gear, Twin-Stik gear shift, dual position centel bull brake levers, 27" x 1 1/4" high pressure gumwall tires, and lightweight steel rims.
Colors: Kool Lemon, Opaque red. Wt. 36-37 lbs. depending on frame size.

1974 schwinn suburban

Schwinn Suburban

If you prefer the upright riding position, the stylish Schwinn Suburban is for you! Sturdy diamond style carbon steel frame. 27" x 1 1/4" gumwall tires. Tubular front fork. Deluxe mattress style saddle. Select the Schwinn approved 10-speed or new GT-120 5-speed derailleur with handlebar mounted control.
Choice of colors: Opaque Blue, Chestnut, or Lime. Wt. 39-41 lbs., depending on frame size, and gears.

10-Speed, 38 to 100 gear 5-Speed 39 to 89 gear 1974 schwinn 9 New for 1974

Five-Speed derailleur
Control for Safety
and Convenience

1974 schwinn varsity sport

Schwinn Varsity Sport

Schwinn's most popular 10-speed lightweight bicycle and no wonder, with so many features usually found on bikes costing much more! Diamond style carbon steel frame. Twin-Stik gear shift controls. 10-speed derailleur, 38 to 100 gear. 27" x 1 1/4" gumwall tires, drop handlebars, and dual position brake levers.
Choice of colors: Sunset orange, Opaque blue or Lime. Wt. 38-41 lbs., depending on frame sizes, and with or without fenders.

10-Speed Varsity Sport Without 10-speed Varsity Sport With Fenders 1974 schwinn collegiate

Schwinn Collegiate

A 5-speed bike with features popularity priced! Diamond style carbon steel frame. New GT-120 rear derailleur 37 to 85 gear, so easy to shift. Single-Stik shift control. 26" x 1 3/8" gumwall tires. Drop handlebars on sport model. Colors: Kool Lemon, Opaque Blue or Sunset Orange. Wt. 39-41 lbs., depending on frame size and style of handlebars.

Collegiate Tourist

5-speed Collegiate Tourist

Collegiate Sport

5-Speed Collegiate Sport 1974 schwinn speedster

Schwinn Speedster

Schwinn's budget priced lightweight. Diamond design carbon steel frame. Schwinn tubular rims. 26" x 1 3/8" nylon cord touring tires. (Hand brakes on 3-speed model) 17" camelback frame for shorter riders. Choice of colors: Kool Lemon, Opaque Blue or Opaque red. Wt. 38-41 lbs., depending on frame size.

Schwinn Speedster Coaster Brake Schwinn Speedster 3-Speed 1974 schwinn deluxe touring paramount for girls

Schwinn Deluxe Touring Paramount

The "Choice of Champions," now offered as a magnificent high performance ladies' style bicycle. Handcrafted throughout with the superb workmanship that typifies the excellence of the Paramount. Frame of Reynolds 531 double-butted tubing. P15, 15-speed Gt-300 Le Tour rear and Campagnolo front derailleur. P10, 10-speed Campagnolo Nuovo Record rear derailleur. Selection of professional options. Available in two standard frame sizes: 20" and 22". Choice of all Schwinn depending on frame size.

1974 schwinn continental for girls

Schwinn Continental

Companion model to the men's Continental, restyled for the cycling mademoiselle. Carbon steel ladies' style frame. Schwinn Approved 10-speed 38 to 100 derailleur gear. Twin-Stik gear shift. Dual position center pull caliper brakes. 27" x 1 1/4" High performance Sports Touring tires, and lightweight steel rims.
Choice of colors: Kool Lemon, Opaque Blue or Chestnut. Wt. 36-37 lbs., depending on frame size.

1974 schwinn suburban for girls

Schwinn Suburban

Elegantly feminine! Upright riding position. Choice of 5 to 10 gear options and three frame sizes to fit petites as well as taller girls. Carbon steel frame. Tubular front fork. Deluxe mattress saddle, enameled fenders with contrasting color stripe. 27" x 1 1/4" gumwall tires. 5-speed model with new Gt 120 rear derailleur and handlebar mounted shift control. Colors: Opaque blue, chestnut, or Lime. Wt. 40-41 lbs., depending on frame size.

10-speed Suburban 38 to 100 gear 5-speed Suburban, 39 to 89 gear 1974 schwinn 10 New for 1974

Mounted Ratchet-Type
Five-speed derailleur
Control for Safety
and Convenience

1974 schwinn varsity sports for girls

Schwinn Varsity Sport

The popular choice among girls who want features they'd expect on more expensive bikes... Lightweight carbon steel frame. Twin-Stik gear shift controls, 10-speed derailleur gears, 38 to 100 ratio. Sproclet style chrome chainguard. New Schwinn-Approved comfort form saddle. 27" x 1 1/4" gumwall tires, drop handlebars, dual position caliper brake levers. Model available with fenders at extra cost. Choice of colors: Sunset Orange, Opaque Blue or Lime. Wt. 38 lbs.

1974 schwinn collegiate girls

Schwinn Collegiate

Enjoy the extra get-up-and-go of the new Schwinn designed GT-120 5-speed rear derailleur 5-speed gears, so easy to shift. Sturdy carbon steel frame, handbrakes, foam cushioned saddle, built-in kickstand, chrome fenders, and 26" x 1 3/8" gumwall tires. Smartly trimmed with chrome to make it a fashion leader.
Colors: Kool Lemon, Opaque Blue or Sunset Orange. Wt., 41-42 lbs., depending on frame size.

1974 schwinn breeze 26

Schwinn Breeze

Schwinn's economy priced lightweight ladies' bike. Same easy ride, same fine Schwinn quality, fully guaranteed, Lightweight design carbon steel frame. Schwinn 26" x 1 3/8" nylon cord tires, tubular rims, Chrome plated fenders. Built-in kickstand. Choice of colors: Kool Lemon, Opaque red or Opaque blue. Wt. 38 to 40 lbs., deending on frame size.

17" Frame 19" Frame 21" Frame 1974 schwinn 11 1974 schwinn 12

Always lock your bicycle every time you must leave it unattended. Don't make the mistake of leaving it unlocked and unattended "just for a minute." It can disappear in seconds.
Use a high quality lock and case hardened chain to lock your new Schwinn. Avoid lock that can be easily picked or broken, and chains that can be easily cut with wire cutters and other such tools.
Put your bike away in a locked garage or a shed. Don't leave in the yard or driveway where it becomes a temptation.

1974 schwinn 13 Record the Serial Number
of Your Bicycle
In your Owner's Manual.
Do it Now.

Correct! The chain goes thru both wheels, the frame, and around the stationary object.

Correct! The chain goes theu the wheel, the frame and thru the bicycle rack.

Correct! The chain goes thru both whees, the frame, and thru the fence.

1974 schwinn tri wheeler

Schwinn Town and Contry Tri-Wheeler

Combine the daily constitutional with a trip to the market, do an errand or drop in on friends... it's all possible, safely and securely on a sturdy Schwinn Tri-Wheeler. You don't even have to know how to ride a bike! Easy to get on and dismount. New differential style drive and 24" x 1 1/4" tires. (Both wheels drive and/ or brake.) Spacious detechable vinyl coated wire basket with carrying handles. Comfortable saddle. Special parking brake to prevent rolling.
Choice of colors: Kool Lemon or Opaque Blue. Wt. 41-42 lbs.

1974 schwinn ergometric exerciser 1974 schwinn ergometric exerciser 2

Schwinn ergoMetric Exerciser

The Schwinn ergoMetric Exerciser is a stationary bicycle ergometer which permits a closely controlled, measured, and repeatable exercise program. With oter forms of exercise it is generally not possible to control or measure the work load... making it more difficult to measure the physiological effects of exercise. With the ergoMetric Exerciser- since the work loads are known both the program and the rider's reaction to the program can be charted.
Features: Dynamometer tested and rated; solid state electronic regulation; convenient instrument panel; work load independent of pedal speed; easily adjusted for all riders; heavy duty comfort saddle, and spoke guard cover for in-home safety.
Color: Coppertone. Schwinn quality throughout. Wt.73 lbs. For full details write to the Schwinn factory, Sales Promotion Department, 1856 N. Kostner Avenue, Chicago, Illinois 60639.

1974 schwinn deluxe exerciser 1974 schwinn deluxe exerciser 2

Schwinn Deluxe Exerciser

Now, enjoy the regular daily excersice to helps keep you fit and trim. It's so easy and convenient in the privacy of your own home. No matter what the weather is like outside, there's always riding fun for the whole family indoors. Ideal for weight watchers and perfect to help skiing and skating fans to keep in shape. For Year 'round fun or the daily "bike break." Quiet running - use it while youre watching your favorite TV show, enjoying stereo, or reading.
Easily adjusted handlebar and deluxe padded saddle for short or tall riders.Convenient control panel with speedometer, mileage indicator, timer, adjustable pedal resistance control dial, rubber pedals with toe straps, sturdy Schwinn frame support and full length chainguard and spoke guard cover for in-home safety.
Colors: Copertone. Wt. 56 lbs.

1974 schwinn varsity sport 24

Schwinn Varsity Sport

24-Inch Wheel 10-speed

A sturdy sports tyle bike scaled down for the junior rider... short coupled carbon steel frame, 10-speed gears, dual position caliper brake levers for sure braking control from any handlebar position, narrow width drop handlebars, 5 1/2" crank scaled to smaller frame, Schwinn Twin-Stik gear shift controls, and racing type saddle. An exciting ten-speed bike packed full of sensible features.
Choice of colors: Sunset Orange, Opaque Blue or Lime. Wt. 36 1/2 lbs.

Noah's Ark in Fairyland,
Oakland, California, is a
popular spot for the
children- and parents!

1974 schwinn breeze and speedster

Schwinn 24-Inch wheel Breeze

Fine quality Schwinn craftsmanship all around, but priced to fit the pocketbook. A scaled down version of Mom's full size Breeze. Carbon steel frame, chrome fenders, comfortable saddle, built-in kickstand. A perfect bike for the growing girl form 7 to 10. Choice of colors: Kool lemon, Opaque blue or Opaque red. Wt, 35 lbs.

Schwinn 24-Inch wheel Speedster

A value priced lightweight bike for the younger rider 7 to 10 years old. Schwinn quality throughout. The new 24-inch wheel Speedster features camelback carbon steel frame, built-in kickstand, tubular rims, chrome fenders, and cushioned saddle.
Choice of colors: Kool lemon, Opaque Blue or Opaque red. Wt. 35 lbs.

1974 schwinn varsity breeze and speedster 20

Schwinn 20-Inch wheel Breeze

As young as she is- 5 to 7- she deserves a Schwinn and here it is: Scaled down from the famous full-size Schwinn Breeze with the same quality Schwinn construction. Chrome fenders, comfortable saddle, Schwinn tubular rims, built-in kickstand.
Choice of colors: Kool Lemon, Opaque red or Opaque blue. Wt. 31 lbs.

Schwinn 20-Inch wheel Speedster

A value packed lightweight style bike for the junior rider 5 to 7. Same fine Schwinn quality on a scaled down model. Lightweight style carbon steel frame, Schwinn tubular rims, built-in kickstand, chrome finish fenders in choice of colors: Kool Lemon, Opaque Blue or Opaque red. Wt. 31 lbs.

1974 schwinn fastback and fairlady 20

Schwinn Fastback

Sleek Sting-Ray styling. Strong carbon steel frame; quick and responsive performance. Five speed GT-120 gears. New handlebar and saddle. 20" x 1 3/8" tires. MAG sprocket.
Colors: Kool Lemon or Sunset Orange. Wt. 39 lbs.

Schwinn FairLady

For the girl who wants the stylish Sting-Ray design. Low contoured frame that's easy to ride. Floral trimmed basket, Sting-Ray handlebars, comfortable saddle chrome plated fenders. 20" x 1 3/4" Gripper Slik rear tire.
Choice of Colors: Opaque blue or Kool Lemon. Wt. J89-6, 37 lbs.; J89-4, 39 lbs.

1974 schwinn stingray and deluxe stingray 20

Schwinn Sting-Ray

This is it! The original Sting-Ray! Responsive, quick and easy riding. Bucket saddle, MAG sprocket, 20" x 2.125". Sting-Ray studded tire. Handlebar control on 5-speed model.
Colors: Kool Lemon or Opaque red. Wt. J38-6, 37 lbs.; J38-9, 41 lbs.

Schwinn Deluxe Sting-Ray

Fully equipped and ready to go! Chrome plated fenders, bucket style saddle, Narrow line 20" front and Gripper rear tire. Built-in Kickstand. Colors: Kool Lemon, or Opaque red. Wt. 39 lbs.

1974 schwinn junior stingray and lil chik 20

Schwinn Junior Sting-Ray

Sportly and smart for the younger set. Chrome plated fenders, improved medium-rise handlebars, bucket style saddle, 20" x 1 3/4" Gripper Slik rear tire and treated front tire. Choice of colors: Opaque red or Kool Lemon. Wt. 35 lbs.

Schwinn Lil' Chik

Perfect and petite for growing girls. Sting-Ray frame design, chrome plated fenders, comfortable saddle. Schwinn 20" x 1 3/4" tires and tubular rims, improved medium-rise handlebars.
Choice of colors: Opaque blue or Kool Lemon. Wt. 35 lbs.

1974 schwinn heavy duti, hollywood and typhoon 26

Schwinn Heavy-Duti

First choice of newspaper and errand boys. Built strong for use under heavy loads. Cantilever carbon steel frame, heavy duty front hub, Schwinn 26" x 1 3/4" Tractor tires, heavy duty saddle, drop forged crank, heavy duty spokes.
Colors: Kool Lemon. Wt. 45 lbs.

Schwinn HollyWood

The middleweight for girls, Graceful styling. Chrome plated fenders, two tone saddle, built-in kickstand, Schwinn tubular rims, 26" x 1 3/4"nylon cord tires, positive action coaster brake, ladies' frame that's easy to get on and off.
Colors: Opaque blue or Campus red. Wt. 39 lbs.

Schwinn Typhoon

Schwinn quality and strength. Sturdy Schwinn Cantilever carbon steel frame, chrome plated fenders, Schwinn tubular rims. Schwinn 26" x 1 3/4" nylon cord tires, forged steel fork, built-in kickstand. Positive action coaster brake.
Colors: Opaque red or Opaque blue. Wt. 40 lbs.

1974 schwinn stingray and bantam

Schwinn Sting-Ray Pixie

A popular beginner's bike with 16" wheels. Top bar removes easily to convert it from a boy's to a girl's bike in minutes. Sting-Ray type handlebars adjustable saddle, built-in Kickstand, 16" x 1 3/4" pneumatic tires.
Choice of Colors: Opaque red or Opaque blue. Wt. 26 lbs. with top bar.

Schwinn Bantam

Value you can count on in a convertible bike designed to fit growing family. 20" model quickly converts from a boys's to a girl's bike by simply removing the top bar. Chrome plated fenders, Schwinn tubular rims, 20" x 1 3/4" nylon cord tires. Schwinn quality throughout.
Colors: Opaque red or Opaque blue. Wt. 33 lbs. with top bar.

1974 schwinn pixie and lil tiger

Schwinn Pixie

Easy-to-ride model with 16-inch wheels designed for boys and girls 3 to 5 years old. Famous Schwinn quality features include chrome plated fenders, 16" semi-pneumatic whitewall tires, patented Schwinn Cycle Aid training wheels. Top bar removes to convert bike from a boy's to a girl's.
Choice of Colors: Opaque red or Opaqur blue. Wt. 32 lbs. with top bar.

Schwinn Lil' Tiger

The perfect bike for boys and girls from 2 to 4 years old. Compact Sting-Ray design complete with patented Schwinn Cycle Aid training wheels. Schwinn Quality equipment throughout. Chrome fenders, Sting-Ray type saddle.
Choice of Colors: Opaque red or Opaque blue Wt. 26 lbs. with top bar.

1974 schwinn unicycle

Schwinn Unicycle

A new experience to test your skill in riding and balance. The special patented saddle adds control and riding comfort. Schwinn tubular rim, chrome plated frame- fork, and adjustable seat post........20" x 1 3/4" and 24" x 1 3/4"wheel sizes... whitewall tire. It's a whole new experience in cycling pleasure. A challenge for experienced riders who have mastered balance. Wt. U20, 14 lbs.; U24, 15 lbs.

1974 schwinn 15 Florida

Miami beach, in the shadow of the world's most famous hotels, riders pause along the inland waterway.


From class to class and out for a spring afternoon ride on the campus of the University of Vermont in Burlington.


All around La Jolla clearly marked cycling paths along the exciting Pacific shore provide safe fun-filled riding.

New England

almost any New England state becomes aflame with color in the snappy fall days that invite the cyclists to ride.

1974 schwinn 16 Louisiana

neath the Spanish moss in the heart of the Bayou Country.... a visit to an old plantation provides an exciting day.


deep in the heart of Stone Mountain Park, a covered bridge crosses a bubbling stream for the week-end rider.


at the Champaign Urbana campus of the University of Illinois cycling facilities parallel the streets.


outside of San Francisco in the heart of the Napa Valley breathtaking scenery with the European flar lurks about every corner.

1974 schwinn 17

1974 schwinn 18

1974 schwinn 19

(Batteries not included) 1974 schwinn 20

(Batteries not included) 1974 schwinn 21

1974 schwinn 23 1974 schwinn 24 1974 schwinn 25 Luggage straps in assorted colors
01 814 - 12" Long
01 821 - 18" Long
01 822 - 24" Long
1974 schwinn 26 1974 schwinn 27

1974 schwinn 28

1974 schwinn 29

1974 schwinn 30

1974 schwinn 31 1974 schwinn 32 1974 schwinn 33 1974 schwinn 34 1974 schwinn 35

1974 schwinn 36 1974 schwinn 37 1974 schwinn 38 1974 schwinn 39 1974 schwinn 40 1974 schwinn 40 1974 schwinn 41

(Batteries not included) 1974 schwinn 42

Schwinn Bicycle Carrier For Automobiles

The ideal answer for the traveling cyclist, the city-traffic rider who wants to get away, or the driver who wants his bike with him. The Schwinn bicycle Carrier fits most automobiles. Mounts on bumper. Vertical mounting stand removes and stores in trunk. Ruggedly constructed of chrome plated steel. Available in two sizes to fit large and small bumpers.

1974 schwinn 43

Carrier mounts easily on any model automobile. No metal touches the car finish.
Upright carrier assembly removes easily to provide access to trunk.
Two bicycles are carried safely and securely at highway speeds.

1974 schwinn 44

Schwinn Baby Seats

1974 schwinn 45

Schwinn Cycle- Aid

The ideal bicycle accessory to help the beginner get a head start in cycling enjoyment. Wheel height adjustable. Available for 12" , 16" and 20" bikes.

1974 schwinn 46 Bike Care the Easy Way.......
Keeping your bicycle in tip-top shape is easy - and saves on repair bills, too, regular use of the proper lube, oil, and polish is easy with the Schwinn Approved products.
1974 schwinn 47 1974 schwinn 48 1974 schwinn 49 1974 schwinn 50 1974 schwinn 51 1974 schwinn 52 1974 schwinn 53

1974 schwinn 54

Positive Identification! Schwinn Reflectorized Tires! ...an entirely new concept in bicycle safety. Schwinn Reflectorized Tires. Once installed- the bicycle shines! By day, the tires appear little different than conventional whitewalls; but by night, the twin circles of light-the full size of the wheels- are visible in the headlights of a car up to a block away!

Available in popular sizes:
20 x 1 3/4
26 x 1 3/8
20 x 2. 125
27 x 1 1/4

By day...Schwinn reflectorized tires resemble conventional whitewalls.
By night...the bike is identified in the headlights with huge circles of light.

Whatever You Need In Tires or Tubes.....Insist On Schwinn Schwinn brand tires are made by major manufacturers on Schwinn's own molds, especially to fit Schwinn's extra strength tubular rims. Longer wearing nylon reinforced tread designs that hold the road better at higher speeds and during turns. Accept no substitutes... Insist on Schwinn.
Thorn resistant tubes are available in all Schwinn sizes and styles.

1974 schwinn 55

Depending upon the rolling resistance of the tires, a heavier biccle can actually be easier to ride than a lighter one. Tests conducted by Schwinn and Calspan (Independent Laboratories) advance theory to reality. Proper tires and proper inflation can influence rolling resistance and make a heavier bike ride like a real "lightweight".

1974 schwinn 56 1974 schwinn 57 Schwinn Roll-Up Hat

An ideal hat with a sportly look. Poplin fabric with pelon lining. Choice of white with red band, or red with white band. Sizes: S-M-L-XL..........

Schwinn T-Shirt

100% cotton T-shirts with imprint as shown front front. Sizes: XS-S-M-L-XL for men and women..........
*Note: 100% cotton T-shirts will shrink when laundered. It may be advisable to order a size larger. With small emblem............

Schwinn Beach Bag

Roomy... waterproof lining, drawstring top, zipper, convenience pocket...............

Schwinn Beach Towel

Large 35" x 66" heavy cotton terry CANNON towel, washes easily, dries quickly........

Schwinn Surfer Hat

Cotton twill, thermo cool foam lines, alternating panels. New and different. Sizes: Junior and Regular........

1974 schwinn 58 Schwinn Slacjac

Perfect for outdoors in any weather. Waterproof nylon with reflectorized safety striping, hood rolls up into collar. Rain-pants roll up and snap into hem of jacket. Sports apparel for active people.
Colors: Red orange, Yellow, Blue or Green.
Sizes: XS-S-M-L-XL-XXL..........
(please add 25 cents extra for packing)

Schwinn Cycling Shoes

Designed for utmost comfort. Leather uppers with racing stripes and scuff pads. Non-skid long-wearing soles.

Ladies Sizes - B width only

4-4 1/2
5-5 1/2
6-6 1/2
7-7 1/2
8-8 1/2
9-9 1/2 -10

Mens sizes - D width only

6-6 1/2
7-7 1/2
8-8 1/2
9-9 1/2
10-10 1/2
11-11 1/2

1974 schwinn 59 1974 schwinn 60

New guarantee- effective March 1, 1974
Schwinn No-Time-Limit

schwinn bicycles, and Schwinn parts and accessories manufactured by Schwinn, and Schwinn - Approved parts and accessories sold by Schwinn, are guaranteed to be free from defects in material and workmanship... no time limit. Schwinn -Approved parts and accessories that is determined by the factory to be defective under the terms of this guarantee. See your Authorized Schwinn Dealer for service or replacement under this guarantee.


Schwinn bicycle are not designed, nor determined to be altered, for use un stunt riding, bicycle motorcross, dirt biking or similar activities, nor are they intented to be used with motors as power driven vehicles, and Schwinn shall not be liable for any failure, loss or damage or injury due to such use.
Failure, loss or damage due to accident, improper use, neglect, abuse, normal wear, improper assembly or maintenance by anyone other than an Authorized Schwinn Dealer or use of other than genuine Schwinn parts is not covered.

Free 30-Day Checkup

Each Schwinn Bicycle will be fully assembled by the Authorized Schwinn Dealer at time of purchase, and will be entitled to recieve a free 30-day Checkup by the same Authorized Schwinn Dealer within the first 30 days of operation...such checkup to include free replacement of any parts and accessories found to be defective and free inspection and adjustment of all functional parts and assemblies... but not including any repair due to accident, improper use, neglect, abuse, normal wear, improper assembly or maintenance by anyone other than a Authorized Schwinn Dealer, or use of other than Genuine Schwinn or Schwinn-Approved parts.
Dealer labor charges are not covered by this guarantee after the Free 30-day checkup, except for any labor charges due to free replacement of a defective frame within one year of original purchase at retail.

Replacement of defective parts and those dealer charges specified above shall be the sole remedy of any purchaser under this Guarantee, and in no event shall Schwinn be liable on any implied warranty of merchantability or fitness, or for special or consequential damages. The foregoing guarantee is in Lieu of and excludes all other warranties not expressly set forth herein, whether expressed or imlied by operation of Law or otherwise.
See your Authorized Schwinn Dealer for service under the Schwinn Guarantee or write for assistance to:

Consumer Relation Department
Schwinn Bicycle company
1856 North Kostner Avenue Chicago, Illinois 60639

Home / Schwinn Catalogs / 1974

schwinn s seat

This is the Schwinn catalog for 1974.
It is long.
Use links below to skip to your bike model.

26" Middleweights for Boys

26" Middleweights for Girls

24" Middleweights for Boys and girls

20" Middleweights for Boys

20" Middleweights for Girls

Convertible Bikes


Lightweights for Boys

Lightweights for Girls

Lightweights for Boys 24 Inch

Special Models

Schwinn Bikes | Schwinn Parts | Schwinn Catalogs | Schwinn History | Resources | About

I Schwinn, but this website is not affiliated with Schwinn.