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1967 Schwinn Catalog

Original text and images of the 1967 Schwinn sales brochure. The text below, including the prices, are as written in 1967.
1967 schwinn 1 1967 schwinn 2 1967 schwinn 3

Showplace for this years models of Schwinn Bicycles is busy, colorful Universal City Studios, one of Southern California's most popular visitor attractions. During its 51 years of film making, Universal has become the largest motion picture and television complex in the world. Visitors by the thousands throng the studio to see all the behind-the-scenes secrets of movie magic!

1967 schwinn 5 1967 schwinn 4 Adult Cycling

For the young at heart, the sheer fun and healthy glow of cycling is a thrill to be enjoyed over and over again. Make it as mild or as victorious as you wish; as often or as long as you like; alone or in the company of others .... but no matter how, when, or where, you'll have the time of your life on a stylish new Schwinn bike.
Bikes have changed! Every year, new designs, new improvements make bicycles easier to pedal, and easier to ride with a sophistication all their own. Much of the fun of riding and keeping fit on a bike comes from choosing the right size and having it properly fitted to the rider.

The real bike expert in your community is your nearby Schwinn franchised cyclery dealer. He is ready to show you the new Schwinn bikes and open a new world of cycling enjoyment to you. There are more than 50 models of new Schwinn bikes to choose from.

1967 schwinn 6 1967 schwinn 7 What Style?
Lightweights -

Designed for smooth handling, added speed and endurance. Sturdy diamond type frame, narrow high pressure tires that reduce road resistance. Light, fast and easy to pedal. Ideal for sports, touring, and recreational riding.

Middleweights -

Designed for strength and durability. Built to last. With sturdy frame design to stand up under rough handling by children, wide low pressure tires that absorb road shock.

Sting-Rays -

Designed primarily for fun. Features high maneuverability, short turns, quick starts and stops. With small wheels, short wheel-base, high-rise handlebars and long saddle with struts. Thrilling to ride, with the same pep and "go" as a fine sports car.

Special Models -

In addition to the three basic styles mentioned, the Schwinn line also includes tandems, delivery bicycles, convertibles and stationary exercise models.

What Size?

Bike sizes are identified by wheel sizes - 26 inch or 27 inch wheels for full size or adult models; 24 inch and 20 inch for junior sizes and Sting Rays; and 16 inch for beginners' models. Full size lightweight styles come in several frame sizes - from 19 inch frames for riders with leg lengths of 29 1/2 inch to 35 inches, 23 inch or 24 inch frames for riders with leg lengths up to 38 1/2 inches. Leg length is measured from crotch to floor, while wearing flat heeled shoes.
Cycling is easier and more fun on a bike large enough so that when the rider is sitting comfortably on the saddle, his leg is almost straight when the ball of his foot rest on the pedal in its lowest position. This position will allow full body leverage on the pedals and full flexing of the long muscles in the calf and thigh.
To assure proper fit, choose a size where your leg length falls about midway between the minimum and maximum distance shown on the chart.

1967 schwinn 8 1967 schwinn twinn and deluxe twinn 1967 schwinn 9

Schwinn Twinn

2 speed or coaster brake
Discover the real fun of cycling on this easy to ride bicycle built for two. Lower front bar for easier mounting and dismounting. Coaster and front caliper brakes for sure stopping power.
Colors: Coppertone, Sky Blue.

  • T11-6 Twinn, coaster brake .... $99.50
  • T11-2 Twinn, 2 speed ............. $107.50

Schwinn Deluxe Twinn

5-speed
Move up to pleasure on this smooth pedaling family fun bike. The 5 speed derailleur gives you a wide choice of gearing for easier starts, livelier cruising speeds, less uphill effort.Front caliper brakes and rear expander brakes.
Colors: Coppertone, Sky Blue.

  • T12-9 Deluxe Twinn ...... $124.50
1967 schwinn 10

Schwinn Paramounts
The Finest in Professional Bicycles Hand-Crafted of Finest Materials Schwinn Paramounts are known
throughout the world as the
"Choice of Champions" - Precision built for experienced cyclists who demand the very best.

Wherever you find top flight bike racing competition, you'll find Schwinn Paramount bikes. Only the finest steel alloys are used in the production of Paramount frames to combine light weight with strength and durability. Every component is carefully chosen for quality, craftsmanship and performance. Paramount models are available in all Schwinn colors. Write for full information and detailed specification sheets. Made-to-measure frames are available at extra cost.

1967 schwinn paramount tourist and deluxe paramount

Paramount Tourist

Enjoy the luxury of owning the finest touring style bike on the market. Double butted frame tubing, 10 speed derailleur, 55 to 100 gear, quick release hubs, aluminum alloy rims. Your choice of Schwinn colors.

  • (P-11) .... $195.00

Deluxe Paramount

The ultimate in Schwinn craftsmanship. Designed for the skilled cyclist who wants the very best. Hand-crafted and equipped with the finest components available. 10 speed derailleur, 55 to 100 gear. All Schwinn colors.

  • (P-13) ....$245.00

Paramount Road Racer

Unmatched quality in a 10-speed sports styled road-racing bike. Double butting tubing aluminum alloy rims, Schwinn 27" x 1 1/4" high pressure road racing tires, and performance that puts you out front. Quick release hub, toe clips and straps.

  • (P-12) .... $195.00
1967 schwinn paramount track bike

Paramount Track Bike

Schwinn's precision built masterpiece. The "Choice of champions" in professional and amateur track racing competition. Short rigid, upright frame design for high performance in track competition. Tubular sew-up track tires.

  • (P-14) .... $195.00
1967 schwinn 11 Men's Lightweight Sports Bikes

Drop bars, or racing handlebars, as they are often called, make an amazing difference in your riding efficiency, giving you surprising added power, speed and endurance. This is the thrilling experience that has led to the great popularity of sports bikes and much of the renewed interest in cycling for exercise and recreation. Drop bars allow the rider to lean forward at about a 45 degree angle when his hands are on the upper part of the handlebar in cruising position. This crouch position cuts down wind resistance and increases the rider's leverage, adding power to go farther faster.
Try This Test For Yourself -
Demonstrate the extra power you can get by riding in the crouch position with drop handlebars. While sitting erect in a straight chair with both feet flat on the floor in front of you, press down on your feet. Notice the limited amount of force you can exert. Now lean forward and move your feet back under your body, then push down on your feet and see how easy it is to lift yourself out of the chair with this increased leverage. The same principal greatly increases your pedal power on a bicycle. Once you master it you will never want to ride any other way.

1967 schwinn super sport and continental

Schwinn Super Sport

Now better than ever - our top quality, finest riding sports bike next to our Paramount. Extra light, strong hand brazed frame of chrome molybdenum alloy steel, 10-speed derailleur with Twin-Stik gear shift controls, quick release hubs, center pull brakes, 27" x 1 1/4" Schwinn Puff road racing tires.
Colors: Campus Green, Coppertone, Sky Blue.

  • 822 - 27" Super Sport, 22" frame .... $109.50
  • 824 - 27" Super Sport, 24" frame .... $109.50

Schwinn Continental

Excellent quality equipment on Schwinn's diamond-type frame. 10 speed derailleur with wide range 38 to 96 gearing. New Twin-Stik controls, quick release hubs, center pull caliper brakes, 27" x 1 1/4" Schwinn Puff road racing tires. Fenders optional at extra cost.
Colors: Campus Green, Coppertone, Sky Blue.

  • 321 - 27" Continental, 21" frame .... $84.95
  • 323 - 27" Continental, 23" frame .... $84.95
1967 schwinn varsity sport and collegiate

Schwinn Varsity Sport

Real sports bike fun for the value minded cyclist. Wide range 10 speed derailleur with Twin-Stik gear shift controls get you where the action is. New durable and comfortable racing style saddle, caliper brakes, sports pedals, 27" x 1 1/4" Schwinn touring tires.
Colors: Campus Green, Coppertone, Sky Blue.

  • 119 - 27" Varsity Sport, 19" frame .... $72.95
  • 121 - 27" Varsity Sport, 21" frame .... $72.95
  • 123 - 27" Varsity Sport, 23" frame .... $72.95

Schwinn Varsity Sport

All weather sports model with 10-speed gears, ideal for campus or everyday use, makes a fine exercise bike. 10 speed derailleur, 36 to 98 gear. Convientent Twin-Stik gear controls. All specifications the same as 119, 121, 123 models, but with fenders.
Colors: Coppertone, Sky Blue, Violet.

  • 219 - 27" Varsity Sport, 19" frame .... $77.95
  • 221 - 27" Varsity Sport, 21" frame .... $77.95
  • 223 - 27" Varsity Sport, 23" frame .... $77.95

Schwinn Collegiate Sport

The thrill of 5-speed gears at an easy budget price. 43 to 85 gear, single Stik-Shift control. Drop bars, racing saddle, sports pedals, Schwinn 26" x 1 3/8" sports touring tires.
Colors: Campus Green, Coppertone, Sky Blue.

  • 219 - 26" Collegiate Sport, 19" frame .... $62.95
  • 221 - 26" Collegiate Sport, 21" frame .... $62.95
  • 223 - 26" Collegiate Sport, 23" frame .... $62.95
1967 schwinn varsity tourist and deluxe collegiate Men's Lightweight Tourist Bikes

Schwinn Varsity Tourist

10 speed gears
Cycle your way to pep and fitness aboard this smooth riding lightweight. 10-speed derailleur, wide range 38 to 96 gear, Twin-Stik gearshaft controls, tourist handlebars, front and rear caliper brakes, Schwinn 27" x 1 1/4" sports touring tires.
Colors: Campus Green, Coppertone, Sky Blue.

  • 919 - 27" Varsity Tourist, 19" frame .... $72.95
  • 921 - 27" Varsity Tourist, 21" frame .... $72.95
  • 923 - 27" Varsity Tourist, 23" frame .... $72.95

Schwinn Deluxe Collegiate

5 speed gears
You'll master the miles with this fully equipped lightweight tourist model. Handsomely styled with 5-speed derailleur, wide range 43 to 85 gear, single Stik-Shift control, generator powered headlight and taillight, roomy saddle bag, chrome plated tire pump, chrome plated fenders, handbrakes, Schwinn 26" x 1 3/8" sports touring tires.
Colors: Campus Green, Coppertone, Sky Blue.

  • 729 - 26" Deluxe Collegiate, 19" frame .... $72.95
  • 731 - 26" Deluxe Collegiate, 21" frame .... $72.95
  • 733 - 26" Deluxe Collegiate, 23" frame .... $72.95

Schwinn Collegiate

5 speed gears
Riding pleasure you never expected in a lightweight bike. Budget priced tourist model with 5-speed derailleur, 43 to 85 gear, single Stik-Shift gear control lever. Front and rear caliper brakes, touring handlebars, Schwinn 26" x 1 3/8" nylon sports touring tires.
Colors: Campus Green, Coppertone, Sky Blue, Violet.

  • 719 - 26" Collegiate, 19" frame .... $62.95
  • 721 - 26" Collegiate, 21" frame .... $62.95
  • 723 - 26" Collegiate, 23" frame .... $62.95
1967 schwinn 12



Schwinn Twin-Stik Shift

Easy-to-reach controls that make shifting gears fun. Conveniently located so you never have to take your eyes off the road, or move your hands away from the handlebar to shift your derailleur. Another Schwinn First!





Schwinn Chainguard

Specially designed chrome finished chainguard on the sprocket protects clothing and odds a stylish accent to the swift, crisp line of your bike. Quality by Schwinn! Standard equipment on all new Schwinn 10-speed models.


1967 schwinn deluxe racer and racer Men's Lightweights

Schwinn Deluxe Racer

Fine Schwinn quality in conventional lightweight styling, easy riding and long lasting. Schwinn diamond type frame, sturdy Schwinn tubular rims, chrome plated fenders, Schwinn 26" x 1 3/8" nylon sports touring tires, foam cushioned mattress saddle. Handbrakes on 3 speed model only.
Colors: Coppertone, Sky Blue, Black.

  • D11 - 26" Deluxe Racer, 19" frame .... Coaster $49.95 3 speed ... $57.95
  • D12 - 26" Deluxe Racer, 21" frame ....Coaster $49.95 3 speed ... $57.95
  • D13 - 26" Deluxe Racer, 23" frame .... (3 speed only).... $57.95

Schwinn Racer

For economy and performance that add up to real value, this lightweight is your best choice. Schwinn quality throughout. Diamond type frame, sturdy Schwinn tubular rims, chrome plated fenders, Schwinn 26" x 1 3/8" nylon sports touring tires, foam cushioned mattress saddle.
Colors: Red, Sky Blue, Black.

  • K11 - 26" Racer, 19" frame .... Coaster $44.95 3 speed ... $52.95
  • K12 - 26" Racer, 21" frame ....Coaster $49.95 3 speed ... $52.95
  • K13 - 26" Racer, 23" frame .... (3 speed only).... $52.95
1967 schwinn deluxe speedster and speedster

Kids love the Old West and they see plenty of it at Universal... home of television series such as "The Road West", Pistols and Petticoats", "Laredo" and the Virginian".

Schwinn Deluxe Speedster

Your invitation to smooth riding in a lightweight bike. Specially design frame permits lower saddle position for smaller riders. Electro-forged frame, sturdy tubular rims, chrome plated fenders, Schwinn 26" x 1 3/8" nylon sports touring tires, forged steel fork, hand-brakes on 3-speed model only.
Colors: Coppertone, Sky Blue, Black.

  • D10-6 - 26" Deluxe Speedster .... Coaster brake $49.95
  • D10-2 - 26" Deluxe Speedster .... automatic 2 speed ... $57.95
  • D10-4 - 26" Deluxe Speedster .... 3-speed .... $57.95

Schwinn Speedster

Dependable Schwinn quality in an easy-riding lightweight at a modest price. Trim design with curved top bar for a lower saddle position. Schwinn features include sturdy Schwinn tubular rims, Schwinn 26" x 1 3/8" nylon sports touring tires. Handbrakes on 3-speed, front handbrake onlu on TCW 3-speed model.
Colors: Red, Sky Blue, Black

  • S10-6 - 26" Speedster .... Coaster brake $44.95
  • S10-2 - 26" Speedster .... automatic 2 speed ... $52.95
  • S10-4 - 26" Speedster .... 3-speed .... $52.95
  • S10-8 - 26" Speedster .... TCW 3-speed coaster .... $56.95
1967 schwinn super sport and varsity tourist Ladies' Sports and Touring Bicycles

Schwinn Super Sport

Smart appearance, superb performance in our finest quality ladies sports bike. Extra light weight frame of chrome molydbenum alloy steel, 10-speed derailleur, easy to reach Twin-Stik controls, quick release hubs, caliper brakes, chrome plated fenders, stylish new chainguard, Schwinn 27" x 1 1/4" Schwinn Pyff road racing tires.
Colors: Campus Green, Sky Blue.

  • 869 - 27" Ladies' Super Sport ... 19" frame $109.50
  • 872 - 27" Ladies' Super Sport ... 22" frame $109.50

Schwinn Varsity Tourist

You'll enjoy the easy handling and smooth riding qualities of this popular tourist model. Elegantly styled with 10-speed derailleur, easy operating Twin-Stik gearshift controls, chrome plated fenders, front and rear caliper brakes, Schwinn 27" x 1 1/4" nylon sports touring tires, new specially designed chainguard.
Colors: Campus Green, Coppertone, Sky Blue.

  • 169 - 27" Ladies' Varsity Tourist ... 19" frame $72.95
1967 schwinn deluxe collegiate and collegiate

Schwinn Deluxe Collegiate

Outstanding value in a smartly designed ladies lightweight touring bike. Easy pedaling, 5-speed derailleur, single Stik-Shift gear control, generator operated headlight and taillight, roomy saddlebag, chrome plated tire pump, chrome plated fenders, front and rear caliper brakes, Schwinn 26" x 1 3/8" whitewall tires.
Colors: Campus Green, Coppertone, Sky Blue.

  • 779 - 26" Ladies' Deluxe Collegiate ... $72.95

Schwinn Collegiate

Trim, sleek and fast for real get up and go! Equipped with 5-speed derailleur, 43 to 85 gear, convenient Stik-Shift control, front and rear caliper brakes, chrome plated fenders, Schwinn 26" x 1 3/8" nylon sports touring tires, foam cushioned saddle.
Colors: Campus Green, Coppertone, Sky Blue, Violet.

  • 769 - 26" Ladies' Collegiate ... $62.95
1967 schwinn deluxe breeze and breeze

Schwinn Deluxe Breeze

You'll like the easy to ride feel of this handsome lightweight. Smartly styled with chrome plated fenders, Schwinn tubular rims, Schwinn 26" x 1 3/8" nylon sports touring tires, comfortable mattress saddle, full length chainguard. Hand brakes on 3-speed model only.
Colors: Coppertone, Sky Blue, Violet.

  • D61-6 - 26" Deluxe Breeze .... Coaster brake $49.95
  • D61-2 - 26" Deluxe Breeze .... Auto. 2 speed ... $57.95
  • D61-4 - 26" Deluxe Breeze .... 3-speed .... $57.95

Schwinn Breeze

Simplicity and beauty in a smooth performing lightweight. Modestly priced. A practical model that makes it so easy to get on and off. Touring style handlebars and saddle, Schwinn tubular rims, Schwinn 26" x 1 3/8" sports touring tires. Hand brakes on 3-speed model only.
Colors: Red, Black, Sky Blue.

  • K61-6 - 26" Breeze .... Coaster brake $44.95
  • K61-2 - 26" Breeze .... Auto. 2 speed ... $52.95
  • K61-4 - 26" Breeze .... 3-speed .... $52.95
  • K61-8 - 26" Breeze .... 3-speed coaster .... $56.95
1967 schwinn 13 1967 schwinn deluxe exerciser

Schwinn Deluxe Exerciser

There's nothing like regular daily exercise to help keep fit and trim, and now it is so easy and convinent in the privacy of your own home. Mo matter what the weather is like outside, there's riding fun on the inside for the whole family. Adjustable saddle and and new style handlebar to fit any member of the family. Handy control panel with speedometer, mileage indicator and adjustable pedal resistance control dial. Comfortable rubber pedals with toe straps.
Colors: Coppertone, Sky Blue.

  • XR3 Schwinn Deluxe Exerciser .... 71.95


1967 schwinn exerciser

Schwinn Exerciser

Enjoy the fun of cycling and make regular daily exercise a family habit. Economy priced. The convenient and easy to use Schwinn Exerciser fits perfectly into any setting, Adjustable pedal resistance for effortless or vigorous work outs, quick acting seat adjustment, full length chainguard, all rubber pedals.
Colors: Coppertone, Sky Blue.

  • XR2 Schwinn Exerciser .... 59.95
1967 schwinn 15

"We ought to replace tho automobile with bicycles ... it would be better for our coronaries, our disposition, and certainly our finances."
... Dr. Irvino H. Page, president, American HearI Association.(1)

"I think the bicycle is one of the great unappreciated vehicles for good, wholesome exercise that can be continued to a considerable age"
. . . Dr. W. W. Bauer, director emeritus, Bureau of Health Education,, American Medical Association. (1)

"America's children should ride their bikes more."
. . . Former President Dwight D. Eisenhower(1)

"Experience has taught me that regular exercise, proper diet, and adequate rest and relaxation are essential to good health."

. . . President Lyndon B. Johnson.(2)

SOURCES:
(1) CYCLING IN THE SCHOOL FITNESS PROGRAM, published by the American Association for Health, Physical Education, and Recreation, a department of the National Education Association, 1963.
2) VIM AND VIGOR, prepared by the President's Council on Physical Fitness, 1964.

1967 schwinn 14

"There are four reasons I give for vigorous use of the leg muscles-not simply the arm muscles-and the first is physiological. We as bipeds need something to help us keep the blood circulating up from the lower part of our body.

"The leg muscles are very important. When they contract, they squeeze the veins (which have valves) and actually pump the blood up toward the heart. This allows the heart to receive more blood with which to supply the brain.

"This is physiological and, therefore, we have proof that it isn't simply the heart that is the only pump. The leg muscles are pumps and the diaphragm is a suction pump. So, by keeping fit, we help tho heart in its action.

"Psychologically, too, exercise such as cycling-it could be walking or swimming but cycling is an especially favorable type of exercise-has a very good effect on the brain, on the mental state, and on the psyche. It's the best antidote-this kind of muscular exercise-for stress and mental fatigue. Instead of tranquilizers, I advise muscular action-even to the point of fatigue, so that you won't need medicine to tranquilize you.

"We have a great problem today-and have had right along because we no longer use our legs properly-of being subject to thrombosis; that is, blood clotting in our leg veins. These blood clots can form and got established where there is too much stasis-sluggish circulation. This is a hazard-a great hazard-to life because blood clots can go from our leg veins to our lungs and kill us.

"The fourth reason-and perhaps the most important of all-is that there is clear evidence now that vigorous use of our muscles helps delay the onset of arteriosclerosis which is the modorn epidemic in this country today.

"These are the four reasons I give for vigorous uso of the leg muscles such as that performed best perhaps on bicycles."


. . . from the Schwinn motion picture,
"Magic of the Bicycle."

1967 schwinn 16

The Fun-Bike that added new zest to cycling! Since its introduction in 1963, the Schwinn Sting-Ray has captured the hearts and imagination of youngsters from Maine to Hawaii.This fun bike, "the bike with the sports car look," features a short frame, high rise handlebars and long, bucket shaped saddle. This design gives the rider an exciting combination of features for quick maneuvers, fast starts and short turns.

A new lightweight Sting-Ray, callod the Fastback, was introduced in 1966 and quickly became the market's best seller. This 5-speed lightweight version of the Sting-Ray, combines the speed of a lightweight with the maneuverability of the Sting-Ray- then adds 5-speed derailleur gears and a fast-acting Stik-Shift to achieve a wonderful new thrill in bike riding. For distance runs, for short hops, or for fun riding, the Schwinn Fastback is simply great! And now for 1967, there's a brand new one-the Ram's Horn-with the same thrilling performance and sporty new styling. Test ride one today!

1967 schwinn fastback stingray

Schwinn "ram's horn" Fastback Sting-Ray

5-speed Stik-Shift
All new, with the swift, clean lines of true sports car styling! 5-speed Stik-Shift for sure quick starts and fast cruising speeds. Introducing the unique "Ram's Horn" handlebar. 5-speed derailleur, 37 to 74 gear, Silver Glow bucket saddle, front and rear caliper brakes, chrome plated fenders, Schwinn lightweight Slik rear tire, 20" x nylon sports touring front tire, Rat Trap pedals, all new "MAG" sprocket.
Colors: Coppertone, Sky Blue, Violet, Black.

  • H37-9 20" Ram's Horn Fastback Sting-Ray
1967 schwinn 17 1967 schwinn stingray, deluxe stingray and fastback

Schwinn Sting-Ray

The action bike for extra fun! Now with Schwinn Fastback handlebars, Silver Glow bucket saddle, chrome brace rods, Slik rear tire, standard 20" x 1 3/4" front tire. 3-speed model equipped with new Stik-Shift, or trigger control. Handbrakes on 3-speed model only.
Colors: Coppertone, Sky blue, Violet.

  • J38-6 20" Sting-Ray, coaster brake..........$ 49.95
  • J38-1 20" Sting-Ray, 2-speed overdrive......$ 59.95
  • J38-4 20" Sting-Ray, 3-speed with trigger control.....$59.95
  • J38-3 20" Sting-Ray, 3-speed stik shift.....$ 66.95

Schwinn Deluxe Sting-Ray

You're off to new adventure with this one! Deluxe equipped with chrome plated fenders, tuffed Silver Glow saddle, Schwinn studded whitewall front tire. 3-speed model equipped with sportly stik-Shift. Handbrakes on 3-speed model only.
Colors: Coppertone, Sky blue, Violet.

  • J39-6 20" Deluxe Sting-Ray, coaster brake.........$58.95
  • J39-1 20" Deluxe Sting-Ray, 2-speed overdrive.....$68.95
  • J39-3 20" Deluxe Sting-Ray, 3-speed Stik-Shift....$75.95

Schwinn Fastback Sting-Ray

This sports bike really loves to move! Exciting power through all rangers of its 5-speed derailleur. Easy gear shifting with Stik-Shift control. Fully adjustable handlebar and saddle to fit 5 or 6 foot rider. Schwinn Fastback handlebars, bucket saddle, handbrakes, Schwinn 20" x 1 3/8" nylon sports touring tires, all new "MAG" sprocket.
Colors: Coppertone, Sky blue, violet, Black.

  • H36-9 20" Fastback Sting-Ray......$69.95
1967 schwinn 18
The Wonderfull World of movie magic

Like the cyclists shown on these pages, visitors to Universal City Studios get a special behind-the-scenes view of how and where movies are made. During their tour aboard candy-stripped Glamour Trams, they visit giant sound stages, a star's dressing-room, indoor and outdoor sets, and the $2,000,000 Upper to see how movie illusions are created.

The ladies especially enjoy the custome exhibit and the live makeup demonstrations in the Glamour Pavilion. Husbands and the kids join them to cheer the slambang stunt show in the Action Arena.

1967 schwinn slik chik and fairlady

Schwinn Slik Chik

You'll lead the fashion parade on the Slik Chik, an exciting girl's style Schwinn Sting-Ray model. Sleek features include flower- trimmed basket, Silver Glow saddle, chrome plated fenders, Schwinn tubular rims, Schwinn whitewall Slik rear tire, standard whitewall front tire.
Colors: Coppertone, Sky Blue, Violet.

  • J90-6 20" Slik Chik, coaster brake.........................$59.95
  • J90-1 20" Slik Chik, 2-speed over drive....................$69.95
  • J90-4 20" Slik Chik, 3-speed with trigger control..........$69.95

Schwinn FairLady

Fresh, fashionable and fun- and so easy to ride! Trim, low contour frame, flower trimmed basket. Schwinn Fastback handlebars, Silver Glow saddle with chrome truss rods, chrome plated fenders, Schwinn tubular rims, Schwinn 20" x 1 3/4" nylon cord tires, built-in kickstand.
Colors: Coppertone, Sky blue, Violet.

  • J89-6 20" Fairlady, coaster brake........$51.95
  • J89-4 20" Fairlady, 3-speed..............$61.95
1967 schwinn junior stingray, lil chik and midget stingray

Schwinn Junior Sting-Ray

Smooth riding and versatility of a full size Schwinn Sting-Ray in a bike for boys 5 to 7. Sturdy Schwinn Cantilever frame, chrome plated fenders, Junior Sting-Ray handlebars, and saddle with struts, sturdy built-in kickstand, Schwinn 20" x 1 3/4" nylon cord tires.
Colors: Coppertone, Sky blue.

  • J31-7 20" Junior Sting-Ray, coaster brake.......$43.95

Schwinn Lil' Chik

A joy to ride! Sparkling new with many easy-to-ride features for girls 5 to 7. Compact frame, Junior Sting-Ray saddle with struts, chrome plated fenders, Schwinn tubular rims, Schwinn 20" x 1 3/4" nylon tires.
Colors: Sky Blue, Violet.

  • J81-7 20" Lil' Chik, coaster brake...........$43.95

Schwinn Midget Sting-Ray

NEW! Miniature version of the popular Sting-Ray model, only this one has smaller 16-inch wheels and scaled-down frame for younger riders. Junior Sting-Ray saddle and handlebars, Schwinn 16" x 1 3/4" nylon cord air tires.
Colors: Coppertone, Sky Blue.

  • J48-7 16" Midget Sting-Ray, coaster brake.....$39.95
1967 schwinn kangaroo 1967 schwinn 19 Rides Better...Lasts Longer...Costs Less in the Long Rub!

Millions of satisfied Schwinn owners are telling their friends and neighbors that the few dollars more you pay for your new Schwinn is money well spent. SChwinn bikes do ride noticeably better. They do "stand up!" They don't "fall apart". The few dollars more a new Schwinn costs are saved time and again in lower upkeep costs. Schwinn is worth more at trade-in time, too! Schwinn owners agree, they tell us, and they tell each other- Schwinn bikes are best!

Schwinn Quality FRAME CONSTRUCTION - Look for the "flared" sections where the tubes or "bars" join the specially designed head and hanger sections- just like the base of a tree trunk is flared where it meets the ground- to add extra strength at the point of greatest stress. No other frame is built like a Schwinn- tough and resilient for a lively ride- and it's the strongest made! Ask any bicycle dealer.

Schwinn Quality FORGED STEEL FORKS - Tougher, absorbs road shock better than ordinary tubular forks used on most bikes.

Schwinn Quality TUBULAR RIMS- Extra strength double-thickness tubular steel rims, five times more resistant to twist than ordinary single-thickness rims used on most other bikes.

Schwinn Quality BUILT-IN KICKSTAND- Heavy-duty. welded-on, rattle-resistant kickstands-not just clamped on.

Schwinn Quality HEAVY-DUTY CHAINGUARDS- Heavy gauge steel firmly mounted on heavy, welded-on brockets that stay put and stay tight- nothing firmly to rattle or come to loose.

Schwinn Quality CRANK AND BEARINGS - Strong forged steel cranks, precision machined and mounted on precision made, case hardened cups, cones and ball bearings- for the easiest pedaling, longest lasting bike there is. Compare, and see the difference!

Schwinn Quality PAINT FINISHES- Brilliant, sparkling colors, four coats deep, every coast bakes on, and it stays on- no "quickly" finishes without cleansing, sealing and prime coat.

Schwinn Quality EQUIPMENT- Compare the hubs, pedals, handlebars and grips, saddle, tires and tubes, gears and controls- all fine quality, to measure up to Schwinn's standards of performance and durability.

What is the Difference about a Schwinn?

Why does it ride better and last longer? Although most bikes look very much the same to most people, the bike experts and engineers have no difficulty in explaining why a Schwinn is better. If you know what to look for, it's easy to see the difference, whether it is a $30 o $40 budget model or a more expensive deluxe model... LOOK FOR THE DIFFERENCE.

1967 schwinn 20 Schwinn Guarantee

schwinn bicycles are guaranteed against all defects in material and workmanship- no time limit.

Schwinn will replace-without charge-any original part that is determined br the factory to be defective under the terms of this guarantee. Failure dur to accident, abuse, neglect, improper assembly or maintenance, normal wear or use of other than Genuine Schwinn Parts is not covered.

Transportation costs and dealer's labor charges are not covered by this guarantee.

Replacement of defective parts shall be the sole remedy of any purchaser under the Schwinn Guarantedd, and in no event shall Schwinn be liable on any implied warranty of merchantability or fitness, or for special or consewuential damages.

See your Schwinn Dealer for service under the Schwinn Guaranteem or write for assistance
to: Customer Service Department,
Schwinn Bicycle company,
1856 N. Kstner chicago,
Illinois 60639.

1967 schwinn panther deluxe typhoon and typhoon

Schwinn Panther

Deluxe equipped bike with that famous Schwinn luxury look! Standout features include chrome plated front and rear luggage carriers, streamlined tank with built-in horn, headlight, Schwinn whitewall 26" x 1 3/4" tires.
Colors: Coppertone, Sky Blue, Black.

  • B17-6 26" Panther, coaster brake.......$56.95
  • B17-2 26" Panther, automatic 2-speed.............$64.95

Schwinn Deluxe Typhoon

Handsome middleweight, smooth-riding and built to last! Quality features include chrome plated fenders, front luggage carrier, headlight, Schwinn whitewall tires.
Colors: Coppertone, Sky Blue, Black.
Handbrakes on 3-speed model only.

  • L15-6 26" Deluxe Typhoon, coaster brake........$49.95
  • L15-2 26" Deluxe Typhoon, 3--speed.............$57.95
  • L15-4 26" Deluxe Typhoon, 3-speed..............$57.95

Schwinn Typhoon

Sturdy cantilever frame gives you strength and durability at a modest price. Chrome plated fenders, Schwinn tubular rims, Schwinn 26" x 1 3/4" nylon cord tires, forged steel fork, built-in kickstand, 4-coat baked-on finish.
Colors: Coppertone, Red, Black.

  • L12-6 26" Typhoon, coaster brake.......$44.95
  • L12-2 26" Typhoon, automatic 2-speed...$52.95
1967 schwinn deluxce hollywood starlet 3 and hollywood

Schwinn Deluxe HollyWood

Gracefully designed, delightful to ride. Schwinn quality features include electro-forged frame, chrome plated front carrier, handlebar-mounted, headlight, chrome plated fenders, Schwinn tubular rims, Schwinn nylon cord 26" x 1 3/4" whitewall tires. rattle-free built-in kickstand.
Colors: Red, Sky blue, violet.

  • L65-6 26" Deluxe HollyWood , coaster brake....$49.95

Schwinn Starlet III

Finest girl's middleweight model with deluxe style features. Slim-line tank with built-in horn, chrome plated front and rear luggage carriers, handlebar mounted headlight, chrome plated fenders, Schwinn 26" x 1 3/4" nylon cord whitewall tires, two-tone saddle.
Colors: Coppertone, Sky blue, Violet.

  • B67-6 26" Starlet III, coaster brake....$56.95

Schwinn Hollywood

Dependable Schwinn quality in a trim, easy-riding middleweight at a low budget price. Smartly designed with electro-forged with electro-forged frame, chrome plated fenders. Schwinn tubular rims, Schwinn nylon cord 26" x 1 3/4" tires, sturdy built-in kickstand.
Colors: Sky Blue, Violet.

  • L62-6 26" Hollywood, coaster brake........$44.95
  • L62-2 26" Hollywood, automatic 2-speed....$52.95
1967 schwinn speedster fleet and typhoon

Schwinn Speedster

Superb lightweight styling. So easy to pedal. With curved top bar that shortens saddle to pedal distance, Schwinn 24" x 1 3/8" nylon sports tourind tires, lightweight cushioned saddle, forged steel fork. Handbrakes on 3-speed model only.
Colors: Red, Sky Blue, Black.

  • S20-6 24" Speedster, coaster brake.....$44.95
  • S20-4 24" Speedster, 3-speed...........$52.95

Schwinn Fleet

A feature-packes 24-inch bike that's made to last! Equipped with chrome plated fenders, streamlined tank with built-in horn, chrome plated rear carrier, fender-mounted headlight, strong built-in kickstand, Schwinn 24" x 1 3/4" nylon cord tires.
Colors: Coppertone, Red, Black.

  • L20-6 24" Fleet, coaster brake .....$51.95

Schwinn Typhoon

Smooth rolling, easy riding, with strength to spare! Schwinn quality features include sturdy cantilever frame, forged-steel fork, Schwinn tubular rims, Schwinn nylon cord 24" x 1 3/4" tires, built-in kickstand, two-tone saddle.
Colors: Coppertone, Red, Black.

  • L22-6 24" Typhoon, coaster brake...$43.95
1967 schwinn deluxe breeze breeze fiesta and hollywood

Schwinn Deluxe Breeze

Smartly styled 24" lightweight with narrow tires for easy pedaling. Chrome plated fenders, lightweight saddle, Schwinn tubular rims, Schwinn 24" x 1 3/8" nylon sports touring tires. Handbrakes on 3-speed model only.
Colors: Coppertone, sky blue, violet.

  • D71-6 24" Deluxe Breeze, coaster brake.......$49.95
  • D71-4 24" Deluxe Breeze, 3-speed.............$57.95

Schwinn Breeze

Graceful modern design in an easy pedaling 24-inch lightweight. Foam cushioned lightweight saddle, forged steel fork, Schwinn tubular rims, Schwinn 24" x 1 3/8" nylon sports touring tires. Handbrakes on 3-speed model only.
Colors: red, sky blue, black.

  • K71-6 24" Breeze, coaster brake.......$44.95
  • K71-4 24" Breeze, 3-speed.............$52.95

Schwinn Fiesta

Deluxe middleweight styling to make any girl happy! Slim-line tank with built-in horn, chrome plated fenders, Schwinn 24" x 1 3/4" whitewall tires, chrome plated rear carrier, fender mounted headlight, full length chainguard, rattle-free built-in kickstand.
Colors: sky blue, Violet.

  • L70-6 24" Fiesta, coaster brake.....$51.95

Schwinn HollyWood

Fun on wheels in a long-lasting, budget-priced girl's 24" bike. Schwinn quality features include chrome plated fenders, Schwinn tubular rims, Schwinn 24" x 1 3/4" nylon cord tires, sturdy built-in kickstand, two-tone saddle, coaster brake.
Colors: Sky blue, Violet.

  • L72-6 24" Hollywood, coaster brake.....$43.95
1967 schwinn breeze fiesta lil miss and hollywood

Schwinn Breeze

An easy-rolling lightweight model for the younger girls rider. Trim lightweight frame, sturdy Schwinn tubular rims, 20" x 1 1/4" nylon cord tires, foam cushioned saddle, strong built-in kickstand.
Colors: Red, Sky blue.

  • K81-7 20" Breeze, coaster brake.......$39.95

Schwinn Fiesta

Smart styling in a fully equipped middleweight. Schwinn features include slim-line tank, fender-mounted headlight, chrome plated fenders, Schwinn tubular rims, 20" x 1 3/4" nylon whitewall tires, four-coat baked-on finish.
Colors: Sky blue, Violet.

  • L80-7 20" Fiesta, coaster brake... $43.95

Schwinn Lil' Miss

Sturdy, easy-handling bike for the first year rider. Schwinn Cycle Aid training wheels, chrome plated fenders, Schwinn tubular rims, 20" x 1 3/4" nylon cord tires, two-tone saddle.
Colors: Sky blue, Violet.

  • L85-7 20" Lil' Miss, coaster brake... $39.95

Schwinn HollyWood

Popular Schwinn styling and sturdy construction that's built to last- and at a budget price. Schwinn quality features include strong electro-forged frame, chrome plated fenders, tubular rims, 20" x 1 3/4" nylon cord tires, built-in kickstand.
Colors: Sky blue, Violet.

  • L82-7 20" Hollywood, coaster brake... $36.95
1967 schwinn speedster fleet skipper and typhoon

Schwinn Speedster

A lightweight favorite with easy pedaling narrow tires. Curved top bar shortens distance from saddle to pedals. Schwinn tubular rims, built-in kickstand, Schwinn 20" x 1 1/4" nylon sports tires, foam cushioned saddle, forged steel fork.
Colors: Red, Sky Blue, Black.

  • S30-7 20" Speedster, coaster brake.....$39.95

Schwinn Fleet

A really handsome bike that's styled for action. Compact 20 inch size, chrome plated fenders, Schwinn tubular rims, Schwinn 20" x 1 3/4" nylon cord whitewall tires, fender-mounted headlight, streamlined tank, two-tone saddle.
Colors: Coppertone, Red, Black.

  • L30-7 20" Fleet, coaster brake .....$43.95

Schwinn Skipper

A sturdy that's ideal for the first year rider. Strong Schwinn Cantilever frame, Schwinn tubular rims, Schwinn 20" x 1 3/4" nylon cord tires, built-in kickstand, forged steel fork, two-tone saddle, four-coat baked-on finish.
Colors: Coppertone, red, black.

  • L32-7 20" Skipper, coaster brake.........$36.95

Schwinn Typhoon

An outstanding middleweight that's built to last, and at a low budget price. Chrome plated fenders, Schwinn tubular rims, 20" x 1 3/4" nylon cord tires, built-in kickstand, forged steel fork, two-tone saddle. four-coat baked on finish.
Colors: Coppertone, Red, Black.

  • L32-7 20" Typhoon, coaster brake.....$36.95
1967 schwinn bantam and pixie

Schwinn Bantam

(20-inch models for boys and girls 5 to 7)

Here's value you can count on in a bike with Schwinn Cycle Aid training wheels. Quickly Converts from a boy's to a girl's model by just removing the top bar- Dad can do it easily. Beautifully balanced for easy maneuverability. Chrome plated fenders, Schwinn tubular rims, 20" x 1 3/4" Schwinn nylon whitewall tires, forged steel fork, one-piece crank.
Colors: Red, sky blue.

  • J35-7 20" Bantam, coaster brake.....$43.95

Schwinn Pixie

(16-inch model for boys and girls 3 to 5)

An easy-to-ride 16-inch model any younger will fall in love with at first sight. The perfect first bike that's built to last from child to child. Top bar removes easily to convert from a boy's bike to a girl's model in minute. Schwinn Cycle Aid training wheels, chrome plated fenders, 16" semipneumatic whitewall tires, forged steel fork.
Colors: Coppertone, Red, Violet.

  • J42-7 16" Pixie, coaster brake....... $32.95
1967 schwinn 21

The "dependables" from Schwinn. When there's worl to be done these durable delivery bikes fill the bill. The ideal choice for quick, efficient, low-cast delivery service.

1967 schwinn heavy duti

Schwinn Heavy-Duti

Sturdy, handsome and reliable! First choice of boys with proper routes or other delivery jobs. Special reinforced Schwinn Cantilever frame, heavy-duty front hub, 26" x 1 3/4" Schwinn Tractor tires, heavy Duty saddle, drop forged crank, 105 gauge heavy duty spokes.
Colors: Red, Black.

  • M15-6 26" Heavy-Duti, coaster brake..........$59.95
1967 schwinn cycle truck

Schwinn Cycle Truck

The heavy duty bike designed specifically for delivery of bulky items. Ideal for industrial use and for stores that offer home delivery. Heavy duty front hub, 120 gauge spokes, heavy duty saddle, sturdy Schwinn balloon tires, coaster brake. Choice of large or small basket.
Color: Red only.

  • CT1-6 Cycle Truck: 24" x 16" x 11" basket.......$99.50
  • CT2-6 Cycle Truck: 28" x 22" x 11" basket.......$104.50
1967 schwinn 22

Bicycles come in handy on Universal's 400-acre lot... in fact, sometimes they're the only way to get around in a hurry. Below, a young delivery boy rushes flowers from the Prop Department to Stage 44 for an interior sequence in the World War II epic "Tobruk."

1967 schwinn 23

Put More Fun, more pep, and less fatigue in bike riding- and let gears do the work! New style Schwinn bikes offer a wide variety of hubs, brakes, and gears to suit every rider and all riding conditions. But in any terrain, flat or hilly, gears are the modern war to go - and so easy!

1967 schwinn 24 Derailleur Gears

Fast, yes...but that's not all! Bike racers may reach speeds over forty miles per hour on derailleur bikes, but most people ride derailleurs for another reason- to save work and add pep to their cycling. 5-speed or 10-speed derailleur gears offer you a full range of gear ratios so that each rider can "fine tune" to fit his ability to road and wing conditions, save his energy, and cover more miles in less time with less effort.
Schwinn derailleur bikes have five sprockets of different sizes on the rear hub. A 5-speed model has one front sprocket and a 10-speed model has two front sprockets. A shifting mechanism derails the chain from one sprocket to another, thus changing gears. Handbrakes are used on all derailleur models.

1967 schwinn 25 Three-Speed Hubs

Easy shifting Handlebar control shifts from one to another. The 3-speed hun has a built-in low, a normal, and a high gear. THe Low gear is for riding against wind or climbing hills. The Normal gear is used forordinary riding conditions. High gear is for riding downhill or with the wind at your back. In high gear, the bike travels further with every revolution of the pedals. Regualar Schwinn 3-speed models are equipped with front and rear caliper brakes.

Two-Speeds Hubs

Schwinn uses two kinds of automatic 2-speed hubs. The regular 2-speed hub has a low gear for climbing hills and riding into the wind and a normal gear. The overdrive 2-speed hub has a normal gear and high speed and is used on Schwinn Sting-Ray models.

Coaster Brakes

Simple and easy.....just stop pedaling and you coast. Backpedal to apply the brake. First choice for the young rider; standard equipment on most bikes.

1967 schwinn 27 1967 schwinn 26 1967 schwinn 28 Schwinn Tires and Tubes

Schwinn brand tires are made by major U.S. tire manufacturers in Schwinn's own molds, especially to fit Schwinn's own extra strength tubular rims... with long wearing nylon tread designs that hold the road better at higher speeds and during sharp turns. Inner-tubes are the finest available. Accept no substitutes, imported or domestic. Insist on Schwinn tires and tubes for more value and lasting satisfaction!

Schwinn Repairs Parts

Genuine Schwinn repair parts are precision made to Schwinn's own quality standards- the highest in the industry. They fit better beacuse they're exactly like the original equipment that come with your SChwinn bike. They work more smoothly and last longer because they are built better. See your Schwinn Dealer and insist on Genuine Schwinn Repair Parts!

See your Factory-Trained Schwinn Service Dealer

Only Schwinn provides regular factory training classes for Schwinn Dealers and their bicycle service mechanics- at the factory Service School in Chicago, and also in major Cities from coast-to-coast. Only Schwinn Provides spercial tools, service equipment and service manuals to help Schwinn Dealers serve you faster, and with greater accuracy. Save time and avoid inconvenience. See your schwinn Franchised Dealer for the very best in bicycle service!

1967 schwinn 29
  • 1. Large capacity touring bag..............$3.95
  • 2. Black touring bag.......................$2.49
  • 3. Handy Strap-on Tool Bag.................$ .89
  • 4. Wide Selection in reflector mirrors.....$ .39 to $ .95
  • 5. Self comtained electric horn............$1.29
  • 6. Clamp-on Bicycle Bell...................$ .69 to $ .89
  • 7. Bulb Type bicycle horn..................$2.39
  • 8. Toe clip and strap set..................$1.95
  • 9. Handlebar grips i choice of color.......$ .59
  • 10. Precision Speedometer..................$6.50
  • 11. Refreshment bottle and mounting........$1.95
  • 12. Easy to use spray touch-up paint.......$ .98 to $1.95
  • 13. Brush-on type touch-up paint...........$ .59
  • 14. Convenient foot pump...................$1.95
  • 15. Foot pump with built-in Gauge..........$9.95
  • 16. Fabric Schwinn cap with visor..........$ .79
  • 17. Cycle oil in dispensing can............$ .49
  • 18. Special formula cylce lubricant........$ .49
  • 19. Schwinn stik-shift for bikes with gears........$5.95 to $7.00
  • 20. Sport light with generator.............$5.95
  • 21. Deluxe generator set with lights.......$6.95
  • 22. Pump with clips to mount on frame......$1.95
1967 schwinn 30 Chrome Middleweight Carrier

Easily attached to any middleweight style bicycle. Sturdy and strong.

  • Spring holder for books or packages...........$3.95
Folding Baby Seat

Easy to attach to any bicycle. Safe and rattle-free. Back rest folds to convert to carrier.

  • Special safety foot protection................$9.95
Schwinn Lightweight Carrier

Sleek streamline design. Simple to attach to any lightweight bike.

  • Adds a useful and decorative touch............$4.25
1967 schwinn 31 STING-RAY

1. Sting-Ray Speedometer

  • Tells how fast and how far you go.....$6.50

2. Sting-Ray Generator and Light

  • Easily attached to front fork.........$4.95

3. Sting-Ray Windshield

  • Fits all high riser style bikes.......$4.95

4. Ram's Horn Handlebars

  • Exclusive Schwinn design..............$2.95

5. Junior Sting-Ray Handlebar

  • Perfect for the younger rider.........$1.95

6. Schwinn FastBack Handlebar

  • Streamline sweep-back design..........$2.50

7. Genuine Sting-Ray Handlebar

  • Popular design........................$2.25

8. Genuine Sting-Ray Saddles

  • Choice of colors and styles...........$7.95 to $11.50

9. Schwinn FairLady Basket

  • Complete with floral decorations......$5.95
1967 schwinn 32 1967 schwinn 33 Schwinn Dealer

Schwinn Franchised Dealers are the leasding specialist in bicycle sales and service, from coast to coast and in alaska and hawaii. They have the most complete selections of better quality bicycles and bicycle specialty merchandise, at competitive prices and backed by experience service.

Every Schwinn Franchised Dealer is serviced from the factory through nearby Schwinn Distributors and salesmen who are also specialist in bicycles and in bicycles service to Schwinn owners. Your Schwinn Francised Dealer will be glad to help you select the right bike for your particular needs. He will see that it is properly assembled, adjusted, and serviced before it leaves his store. He will explain its proper use and care, and provide dependable service when you need it.

Quality in merchandise, backed by wuality in service, is your best assurance of value and lasting satisfaction. Before you buy any bicycle, see your local Schwinn Franchised Dealer. He's listed in the yellor pages-at your service.

Save schwinn quality costs less in the Long Run!
For Bikes, Accessories, Parts and Service...

1967 schwinn 34

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